About this Council
The purpose of establishment, activities and organization structure of All Yonezawa Food Culture Promotion Council.
Purpose of establishment
The interest in Japanese food culture abroad has been increasing due to the registration of Japanese cuisine on the UNESCO intangible cultural heritage list.Also due to the government’s inbound policy, many foreign tourists are visiting Japan every year.Some who have visited Japan several times have moved from visiting metropolitan areas to local regions.In addition, the Tokyo Olympic and Paralympic Games, which will be held in 2020, are expected to bring a significant increase of inbound sales.Taking this as a perfect opportunity to increase the demand for agricultural and livestock products in Yonezawa city with a focus on “ABC Taste of Yonezawa” and traditional vegetables, we strive to increase the income of agricultural, forestry and fishery producers and revitalize the economy in related regional industries.
Contents of Activity
Production of All Yonezawa Menu Items
We will produce the menu of All Yonezawa ingredients using ABC Taste of Yonezawa (same as original description) and Yonezawa traditional vegetables.We offer them at restaurants and ryokan in the city, where you can directly come into contact with the food culture of Yonezawa.
We would like to promote the long-term stay of visitors in Yonezawa, and we aim to be the region chosen as a future travel destination by domestic and foreign travelers.
All in One Yonezawa Souvenirs
We are developing a souvenir set consisting of All Yonezawa.
Commodities that carry the history and culture of Yonezawa.
The set will be for sale at Road Station Yonezawa, Yonezawa Station, and Restaurant Uesugi Joshien.
We hope to expand into online sales, and to use the sales tax from these items in a “benefit-your-locality” tax system.
Promotion of Yonezawa Food Tourism
We examine tours that combine food culture, traditional culture and cutting edge industries in Yonezawa city.
We provide and sell travel products so that you can feel, taste and enjoy the history and culture of Yonezawa.
Creation of Official Website
Introducing each activity and product, we will create an attractive website to send information and to sell products, so that visitors can select Yonezawa as their travel destination.
The contents of this site are also in English and Chinese (Traditional Chinese) to provide support for inbound travelers.
Project Implementation Body
Food Culture Promotion Council
|Chairman||Yonezawa Tourism and
Convention Association Chairman
|Secretariat||Yonezawa City Agriculture and Forestry Division, Yonezawa Tourism and Convention Association|
Implementation Organization Chart
|Core Organization||Yonezawa Tourism and
|All Yonezawa Menu Production Committee||
|All in one Yonezawa Souvenir Association||
|Yonezawa Food Tourism Promotion Committee||
|Aita Kozi||Happy Cook Researcher, Yonezawa Food Goodwill Ambassador|
|Hiwatari Yumi||Japan Vegetable Sommelier Association certified Vegetable Sommelier|
|Iwase Masami||Specialist farmer of harvest period and production of traditional Yonezawa vegetables|
|Zinno Tastuo||Japan External Trade Organization (JETRO) Yamagata Trade Information Center Director|
In regards to the diagram of the project implementation organization, while taking into consideration the role of “2. Project Implementation Organization members,” in the case that the representative, the person in charge of operation (project manager), the person in charge of accounting and the representative of the position are absent, be sure to clearly indicate the position’s successor.
When the representative, the person in charge of operations (project manager), the person in charge of accounting and the representative of the position are absent, be sure to attach the position successor’s career history and achievements (limited to fields related to tourism and regional development).
Yonezawa City Industry Development Agriculture and Forestry Division, Yonezawa Tourism and Convention Association
Purpose of this site
- Introduction of the content of All Yonezawa menu and restaurants offering the menu.
- Introduction of souvenir contents, stores offering them.
- Introduction of the promotion contents of Yonezawa Food Tourism, suggestion and sale of travel products.
In addition, we send sightseeing information about Yonezawa city and operate our website to provide information so that tourists from inside and outside of Japan can travel safely while feeling a high degree of satisfaction, and buy or order various products.