About this Council

The purpose of establishment, activities and organization structure of All Yonezawa Food Culture Promotion Council.

Purpose of establishment

The interest in Japanese food culture abroad has been increasing due to the registration of Japanese cuisine on the UNESCO intangible cultural heritage list.Also due to the government’s inbound policy, many foreign tourists are visiting Japan every year.Some who have visited Japan several times have moved from visiting metropolitan areas to local regions.In addition, the Tokyo Olympic and Paralympic Games, which will be held in 2020, are expected to bring a significant increase of inbound sales.Taking this as a perfect opportunity to increase the demand for agricultural and livestock products in Yonezawa city with a focus on “ABC Taste of Yonezawa” and traditional vegetables, we strive to increase the income of agricultural, forestry and fishery producers and revitalize the economy in related regional industries.

Contents of Activity

  • Production of All Yonezawa Menu Items

    We will produce the menu of All Yonezawa ingredients using ABC Taste of Yonezawa (same as original description) and Yonezawa traditional vegetables.We offer them at restaurants and ryokan in the city, where you can directly come into contact with the food culture of Yonezawa.
    We would like to promote the long-term stay of visitors in Yonezawa, and we aim to be the region chosen as a future travel destination by domestic and foreign travelers.

  • Production of
    All in One Yonezawa Souvenirs

    We are developing a souvenir set consisting of All Yonezawa.
    Commodities that carry the history and culture of Yonezawa.
    The set will be for sale at Road Station Yonezawa, Yonezawa Station, and Restaurant Uesugi Joshien.
    We hope to expand into online sales, and to use the sales tax from these items in a “benefit-your-locality” tax system.

  • Promotion of Yonezawa Food Tourism

    We examine tours that combine food culture, traditional culture and cutting edge industries in Yonezawa city.
    We provide and sell travel products so that you can feel, taste and enjoy the history and culture of Yonezawa.

  • Creation of Official Website

    Introducing each activity and product, we will create an attractive website to send information and to sell products, so that visitors can select Yonezawa as their travel destination.
    The contents of this site are also in English and Chinese (Traditional Chinese) to provide support for inbound travelers.

Organization Members

Project Implementation Body

All Yonezawa
Food Culture Promotion Council

Chairman Yonezawa Tourism and
Convention Association Chairman
Ojima Yazaemon
Secretariat Yonezawa City Agriculture and Forestry Division, Yonezawa Tourism and Convention Association

Implementation Organization Chart

Core Organization Yonezawa Tourism and
Convention Association
All Yonezawa Menu Production Committee
  • Yonezawa Hoyukai
  • Yamagata Prefecture Food and Drink, Business Life, and Hygiene Industry Association Yonezawa Branch
  • Yonezawa Beef Business Party
  • Hot Spring Yonezawa Hattokai
  • Yamagata Okitama Agricultural Cooperative, Yonezawa Branch
  • Yamagata Prefectural Yonezawa Nutrition University
  • Yonezawa Carp Trading Association
All in one Yonezawa Souvenir Association
  • Cooperative Yamagata Food Promotion Association
  • Yamagata Okitama Agricultural Cooperative, Yonezawa Branch
  • Yonezawa Beef Business Party
  • Yonezawa Carp Trading Association
  • Yonezawa Textile Association
  • Non-Profit Organization Yonezawa Denshokan
  • Yonazawa Chamber of Commerce
Yonezawa Food Tourism Promotion Committee
  • Yonezawa Chamber of Commerce
  • Yonezawa Textile Association
  • Yonezawa City Farm Stay Acceptance Promotion Meeting
  • Hachimanpara Business Council
  • Yonezawa Office Arcadia Club
  • Tengendai Co, Ltd.
  • Non-Profit Organization Yonezawa Denshokan
  • National University Corporation Yamagata University Faculty of Engineering

Advisers, etc.

Aita Kozi Happy Cook Researcher, Yonezawa Food Goodwill Ambassador
Hiwatari Yumi Japan Vegetable Sommelier Association certified Vegetable Sommelier
Iwase Masami Specialist farmer of harvest period and production of traditional Yonezawa vegetables
Zinno Tastuo Japan External Trade Organization (JETRO) Yamagata Trade Information Center Director

Note 1)
In regards to the diagram of the project implementation organization, while taking into consideration the role of “2. Project Implementation Organization members,” in the case that the representative, the person in charge of operation (project manager), the person in charge of accounting and the representative of the position are absent, be sure to clearly indicate the position’s successor.

Notice 2)
When the representative, the person in charge of operations (project manager), the person in charge of accounting and the representative of the position are absent, be sure to attach the position successor’s career history and achievements (limited to fields related to tourism and regional development).

主管

Yonezawa City Industry Development Agriculture and Forestry Division, Yonezawa Tourism and Convention Association

Purpose of this site

  • Introduction of the content of All Yonezawa menu and restaurants offering the menu.
  • Introduction of souvenir contents, stores offering them.
  • Introduction of the promotion contents of Yonezawa Food Tourism, suggestion and sale of travel products.

In addition, we send sightseeing information about Yonezawa city and operate our website to provide information so that tourists from inside and outside of Japan can travel safely while feeling a high degree of satisfaction, and buy or order various products.

totop